Winfried Hagenhoff

Welcome, Beate Haimerl-Neubauer, to the group of AAA-Advisors!

Welcome, Beate Haimerl-Neubauer, to the group of AAA-Advisors!

We AAA-Advisors are particularly pleased to welcome another member to our team.

As a team we always make sure that each new member brings specific experience in sectors or professional expertise that complements us perfectly.

Beate Haimerl-Neubauer is therefore an enrichment for our community, as she contributes her many years of experience in the international FMCG market and marketing. Emphasizing the importance of the brand again and again and realizing the benefits of this in practice has shaped her work over many years. Consistent, clear brand development in culturally very diverse country markets and the sustainable safeguarding of brand characteristics in sometimes very complex brand license agreements have distinguished her work and continue to do so.

In addition to competence and experience, such successes also require a strong, optimistic personality - such as Beate Haimerl-Neubauer also contributes to the common good through active voluntary work with the Soroptimists.

A hearty welcome, Beate!

About the author
Winfried Hagenhoff

Winfried - formerly at Lufthansa, TNS and WPP’s Kantar- is an experienced Senior Executive Advisor. He loves to advise on innovative products and services based on empirical data, and to transform advice into strategy for brands and customer experience. As a former CTO/COO, he is passionate about tech-driven innovations, especially regarding mobility (Auto, Travel, Transport, Sharing), communication, health, public services, and production.

Beside his activities as a Board Member (Verwaltungsrat) in the Swiss based  Bochmann Consulting AG, he has been for some years -and still is- supporting young tech firms and helped social institutions with pro-bono advice.