Winfried Hagenhoff

Winfried - formerly at Lufthansa, TNS and WPP’s Kantar- is an experienced Senior Executive Advisor. He loves to advise on innovative products and services based on empirical data, and to transform advice into strategy for brands and customer experience. As a former CTO/COO, he is passionate about tech-driven innovations, especially regarding mobility (Auto, Travel, Transport, Sharing), communication, health, public services, and production.

For the last two years, he has been supporting young tech firms and helped social institutions with pro-bono advice.


For his consulting, Winfried relies on his broad expertise in professional services, production line optimization and the mobility industries. He successfully led various restructurings and oversaw technical and operative due diligence in M&A and co-operation negotiations. During his career, he has been the motor in building up eight new companies. This, combined with his many years in market research, enables him to provide realistic assessments of chances and risks and to offer clear strategic advice.

  • Business Set-up including Restructurings & Change Programs, Mediation
  • Applied Marketing Science with focus on new Product Development
  • Innovations, Value & Pricing Strategies, Forecasting, Launch Strategies
  • Turning Market Research findings into Growth – transforming Data into Value

Recently published

W. Hagenhoff

13 Business Alliance Partners complement the AAA Advisors network

Our network of freelance senior executive consultants draws on a strong network of complementary business alliance partners for projects as needed.

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"Together we pave the way towards new products, services and internal structures – always focusing on agility and timing! Winfried likes to discover new opportunities for his clients and to stimulate new ways of working - either partnering with creative agile teams or nudging new product/service ideas or internal processes as a constructive sparring partner to the client’s management."