Diana Perez

Diana Perez has more than 25 years of experience in strategic marketing and leadership roles. She worked for a long time on the agency side, then successfully in SMEs and corporations.

As a transformational leader, Diana Perez knows how to break down complex challenges into concrete work steps. She supports CEOs and managers in the repositioning and digital transformation of their corporate and product brands as well as marketing and sales.

In this process of change, she successfully involves all stakeholders and develops strategies with them that give people orientation and serve as clear guidelines for everyone to achieve the agreed goals.


I see myself as an enabler for my clients. The core question is: How can we strengthen and deepen the customer relationship? From this, I derive ambitious goals for the company together with my clients - and develop a program to realize them.

Typical topics of my work are

  • Brand relaunch, repositioning e.g. due to new business models or M&A processes
  • Development of the marketing and sales organization into an effective change powerhouse
  • Development, alignment and management of the corporate brand
  • Establishing a value-oriented corporate culture (purpose, vision, mission) to sustainably strengthen the employer brand

Recently published

D. Perez

How are digital business models created?

A framework for evaluating and developing digital business models

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